Dan Shaughnessy vs. The Man
As you all probably know by now, Coco Crisp has been traded to the Red Sox, and Johnny Damon has been officially replaced. But everybody's talking about that now. What's really grabbed my attention this weekend was Dan Shaugnessy's Sunday column concerning the Red Sox and their television broadcasts of Friday Night Baseball on the Boston UPN station. Or rather, the broadcasts they used to have on Friday nights, because they won't be doing them any longer.
If you're not from the region, you probably didn't know that the Red Sox broadcast the majority of their games on the New England Sports Network (NESN), which is owned in part by the club. It's a cable station available on most basic cable plans in New England. Fans as far south as New Haven, Connecticut are able to watch most every Sox games, and those not on NESN are usually on FOX or ESPN. For some time now, however, the Friday night Sox games were broadcast in the Boston market on UPN 38, a channel requiring no cable subscription. The broadcast and graphic presentation styles differed between the two networks, and for fans here in CT, the Friday games meant missing the first pitch or two of numerous ABs after returning from a commercial break. For fans who couldn't afford cable service, Friday night baseball became the one way to see tthe hometown Sox on TV, the closest thing to getting baseball's most sought-after ticket.
The Red Sox have apparently decided to end their agreement with Channel 38, and as Shaughnessy accurately points out, this decision leaves a very specific group of Sox fans out in the cold:
What is incredibly striking is the stance publicly taken by the ownership. Although the Theo situation's beginning demonstrated a front office hellbent on spinning every possible situation, and the close to Theo's debacle featured the beginnings of a tight-lipped policy, this Channel 38 issue has shown a lack of grace and tact on the part of the Red Sox. Here's Tom Werner:
The amount of insensitivity shown to the fans by this front office is amazing. Don't want to give free tickets? No need to worry about that, tickets to Fenway are the hardest and most expensive to come by in all of baseball. You either have to have been a season-ticket holder since 1940, or you need to know somebody who know's somebody. And chances are, that somebody is one of the innumerable corporate fat cats indulgently occupying the boxes around the infield.
The Red Sox are one of baseball's oldest franchises. Year after year, they sell out home games in that little band box of a ballpark. Despite ridiculous merchandise sales, their own TV network, advertising, and promotions, ticket prices continue to rise. The only seats under 20 bucks aren't even seats, they're standing room only. A day at the ballpark for 2 people, after tickets, concessions, and maybe one souvenir, can hit $150. But people still come. The Sox continue to add seats, but they're high-end seats only the very moneyed businessmen can afford. All the boxes go to corporations, for guys who couldn't give a rat's patootie about whether or not the Sox fare well. Heck, it's all a reward for them being such stand up guys. Meanwhile, in small houses and apartments all over New England, senior citizens, children, and teenagers talk to their television, do the wave inside their living room, and set up their own concession stands at the kitchen table. Why? Because they love this team. Sox fans are blessed in that their announcers have such rare chemistry, they make the radio and TV broadcasts special experiences in their own right. The fans love the history, they love the culture, they love the passion, they love the triumph and the tragedy. The Red Sox set the pace of most every summer's day, and it's becoming harder and harder to actually see those beloved Sox.
By eliminating Friday night games, the FO is going to take away the only "free ticket" a lot of less fortunate fans have. Tell me it's a business, tell me it's so we can compete with the other monsters of the league, tell me it's because they want more people to come to the ballpark.
I'll tell them it's a load of horseshit, and they can stick it where the sun don't shine. Go get 'em, Dan.
If you're not from the region, you probably didn't know that the Red Sox broadcast the majority of their games on the New England Sports Network (NESN), which is owned in part by the club. It's a cable station available on most basic cable plans in New England. Fans as far south as New Haven, Connecticut are able to watch most every Sox games, and those not on NESN are usually on FOX or ESPN. For some time now, however, the Friday night Sox games were broadcast in the Boston market on UPN 38, a channel requiring no cable subscription. The broadcast and graphic presentation styles differed between the two networks, and for fans here in CT, the Friday games meant missing the first pitch or two of numerous ABs after returning from a commercial break. For fans who couldn't afford cable service, Friday night baseball became the one way to see tthe hometown Sox on TV, the closest thing to getting baseball's most sought-after ticket.
The Red Sox have apparently decided to end their agreement with Channel 38, and as Shaughnessy accurately points out, this decision leaves a very specific group of Sox fans out in the cold:
We tend to think we live in a world in which everybody has cable television and personal computer access. Well, it's not everybody. In the Boston market, 6-7 percent of homes do not have cable television. The majority of those households make less than $50,000 per year.The elderly, those on fixed income, and minorities end up in those hung out to dry by the Sox brass.
Folks without cable? You know who they are. Probably your elderly aunt in Cohasset, the one who still has a rotary phone. She loves the Red Sox. Recently, she's loved them on Friday nights when she can watch for free. It's the same in a lot of hospitals, shelters, and religious residences. Not everybody has cable.
According to Scarborough Research, there are 589,635 adults in the Boston market (Eastern Massachusetts from the Cape to Southern New Hampshire and as far west as Worcester) without cable or satellite television. More than 20 percent of the non-cable population is nonwhite and 51.8 percent is made up of households earning less than $50,000. Nineteen percent of the non-cable/satellite people are over 65.
What is incredibly striking is the stance publicly taken by the ownership. Although the Theo situation's beginning demonstrated a front office hellbent on spinning every possible situation, and the close to Theo's debacle featured the beginnings of a tight-lipped policy, this Channel 38 issue has shown a lack of grace and tact on the part of the Red Sox. Here's Tom Werner:
''We don't want to exclude people who can't afford cable, but we don't want to give free tickets to people, either. We have to balance that concern. Ninety-five percent of people in Boston have cable.Wow. That's a winner, let me tell you.
The amount of insensitivity shown to the fans by this front office is amazing. Don't want to give free tickets? No need to worry about that, tickets to Fenway are the hardest and most expensive to come by in all of baseball. You either have to have been a season-ticket holder since 1940, or you need to know somebody who know's somebody. And chances are, that somebody is one of the innumerable corporate fat cats indulgently occupying the boxes around the infield.
The Red Sox are one of baseball's oldest franchises. Year after year, they sell out home games in that little band box of a ballpark. Despite ridiculous merchandise sales, their own TV network, advertising, and promotions, ticket prices continue to rise. The only seats under 20 bucks aren't even seats, they're standing room only. A day at the ballpark for 2 people, after tickets, concessions, and maybe one souvenir, can hit $150. But people still come. The Sox continue to add seats, but they're high-end seats only the very moneyed businessmen can afford. All the boxes go to corporations, for guys who couldn't give a rat's patootie about whether or not the Sox fare well. Heck, it's all a reward for them being such stand up guys. Meanwhile, in small houses and apartments all over New England, senior citizens, children, and teenagers talk to their television, do the wave inside their living room, and set up their own concession stands at the kitchen table. Why? Because they love this team. Sox fans are blessed in that their announcers have such rare chemistry, they make the radio and TV broadcasts special experiences in their own right. The fans love the history, they love the culture, they love the passion, they love the triumph and the tragedy. The Red Sox set the pace of most every summer's day, and it's becoming harder and harder to actually see those beloved Sox.
By eliminating Friday night games, the FO is going to take away the only "free ticket" a lot of less fortunate fans have. Tell me it's a business, tell me it's so we can compete with the other monsters of the league, tell me it's because they want more people to come to the ballpark.
I'll tell them it's a load of horseshit, and they can stick it where the sun don't shine. Go get 'em, Dan.
Labels: Commentary






